Introduction
When I was analyzing the results of my thesis, I found a few problems in my measures. I think a lot of the issues could have been related to the social desirability of the items (no one wants to admit to being sexist), which meant my measures had low-reliability scores (Cronbach Alpha’s were less than .7) and probably confounded my significance and p values.
To address these issues, I found some literature on how sexist jokes are evidence of objectification. In this way, I hope to determine if the inverse is true: if objectification activities (such as rescuing the damsel in distress) could lead to higher acceptance of sexist jokes. Rating of sexist jokes as humorous or not could be impacted by and be evidence of objectification views and values.
So I put together a study to determine a baseline of the humorous quality of sexist jokes. Sexist jokes were determined to be those that insulted one sex for humor, typically females. This baseline of average scores will eventually be compared to those scores in future experiments (or yours as well, the data is open and free). I put together a simple Qualtrics survey after perusing popular sexist jokes on Google. This instrument included 66 items, with a mixture of sexist jokes, filler jokes, and racist jokes, with some items including multiple categories. However, as I hoped to spread this survey far and wide, I determined that 66 items might be too long for participants to sit through, and decided that each individual would only see a randomized set of 50 questions. Racist jokes were included just to be used for curiosity’s sake and were not going to be used in the final scale.
Method
This survey was shared primarily on Reddit, as well as the author’s social media accounts (Facebook and Twitter) for a convenience sample. The subreddits that the survey was posted to include the /r/SampleSize, /r/Jokes, /r/Humor, /r/Poll, and /r/MensRights, along with the subreddits for the colleges of University of Utah, BYU, and UVU. These subreddits were chosen due to their relation to the initial framing of the survey, which is to determine the ranking/rating of the humor of the jokes.
The majority of responses came either from the author’s social media post and the /r/SampleSize subreddit, probably due to the good nature and the willingness to help that each of these platforms encourage. While I hoped to gain a sample size of 250-300, that sadly didn’t happen, and I eventually gave up near the 200 mark. As I mentioned earlier, one decision I made to simplify the survey-taking experience (limiting participants to answering only 50 of the 66 items) complicated the data collection, as now I had to have greater participation just to achieve the same level of responses. And due to my survey design (all 50 questions appeared on the same page), Qualtrics wouldn’t register any partial responses. As such Qualtrics told me I had 732 individuals participate, but only 256 completed responses (n = 256). But again, due to the randomized nature of the survey, each item had a varied response rate, ranging from 131 to 208.
However, since I was struggling to get participants, a few weeks in I decided to revise the survey and trim the excess questions from the survey. Since I had no intention of using the racist jokes, I removed them from the survey so as to maximize my efficiency. As such, the racist jokes had fewer responses.
Participants were asked “On the next page is a collection of jokes. Please rate how funny you think they are, from ‘Not funny at all’ to ‘Hilarious.'” These jokes were ranked on a 7-point bipolar scale, with 1 being “Not funny at all” and 7 being “Hilarious.”
Findings
As this is an open study, I am including a download link for the data file. Feel free to use it as you wish (and to critique my study, that’s fine too):
Download the SPSS .sav file here
Since this was partially an exploratory study (to determine which items would be best for the final scale), as well as a baseline for the control group in future research, there needed to be some weeding out of items that were irrelevant. Initially, I attempted to collect items in the two categories of sexist and filler. However, some of the filler questions were determined by me to be borderline sexist, (or could be construed as sexist to some) so a third category was also created after the fact. Below are the tables for the three categories of jokes:
Sexist jokes
Joke | N | M | STD |
**What did one saggy boob say to the other saggy boob? “We better get some support before someone thinks we’re nuts!” |
191 | 3.2 | 1.97 |
**What food diminishes a woman’s sex drive by 90%? Wedding cake |
208 | 2.94 | 2.04 |
**PMS jokes aren’t funny. Period. | 202 | 2.91 | 1.89 |
**What do you call a new mom during an earthquake? A milkshake |
191 | 2.85 | 1.85 |
**How is a push-up bra like a bag of chips? As soon as you open it, you realize it’s half empty |
195 | 2.81 | 1.86 |
**How many feminists does it take to change a lightbulb? None. Feminists can’t change anything. |
188 | 2.73 | 2.1 |
**What do you call a girl with an hourglass figure? A waist of time. |
200 | 2.66 | 1.71 |
What’s the difference between a wife and a mistress? About fifty pounds. |
198 | 2.61 | 1.92 |
A man is being arrested by a female police officer, who informs him, “Anything you say can and will be held against you.” The man replies, “Boobs!” |
195 | 2.57 | 1.73 |
The average woman would rather have beauty than brains because the average man can see better than he can think. | 188 | 2.45 | 1.79 |
Why does the bride wear white? Because it’s good for the dishwasher to match the stove and refrigerator |
199 | 2.44 | 2.02 |
What’s the difference between a knife and a woman arguing? A knife has a point. |
201 | 2.42 | 1.86 |
What’s better than winning the WNBA championship? Being able to pee standing up. |
197 | 2.35 | 1.9 |
What do you call a woman covered in tattoos? Muriel |
188 | 2.32 | 1.57 |
What do you call a hot Indian girl? Bomb Bae |
197 | 2.3 | 1.61 |
What do you call a Chinese woman with an opinion? Wong |
197 | 2.24 | 1.74 |
What is the difference between a battery and a woman? A battery has a positive side |
207 | 2.2 | 1.68 |
Why do women have breasts? So men will talk to them |
198 | 2.14 | 1.69 |
**What’s worse than a male chauvinistic pig? A woman that won’t do what she’s told |
198 | 2.13 | 1.68 |
**One day three women went for a job interview. The man interviewing them posed all three the same question. What would you do if you found an extra €50 in on your paycheck that you shouldn’t have received? The first one said, “I’d give it back as it wasn’t mine and I wasn’t entitled to it.” When he asked the second one she replied, “I’d give it to Charity.” When he asked the third one, she was more honest and she said, “I’d keep it for myself and go out for a drink.” Which one of the three women got the job? The one with the biggest boobs! | 197 | 2.11 | 1.71 |
**Intelligent women want to be complimented on their intellect. But let’s be real, they wanna be skinny bitches, too. | 190 | 1.89 | 1.55 |
For the sexist joke category, I determined to use the top 7 and the bottom 3 items (marked with **), based upon their mean rating of humor. A reliability test was conducted and found that the Cronbach’s Alpha for these 10 items was 0.947.
Borderline jokes
Joke | N | M | STD |
**Why was Cinderella kicked off the soccer team? She always ran away from the ball |
185 | 3.36 | 1.71 |
**They found a little hole in the wall of the women’s soccer team locker room. Policemen are looking into it now | 189 | 3.15 | 1.96 |
**What did E.T.’s mother say to him when he got home? “Where on Earth have you been?!” | 187 | 3.13 | 1.82 |
Which bees produce milk? The boo-bees |
205 | 2.98 | 1.97 |
**What would you call a female magician in the desert? A sandwich |
201 | 2.93 | 1.99 |
**Why do mathematicians tend to marry larger women? Because they like curves | 187 | 2.73 | 1.64 |
**What’s the difference between a naked white woman and a naked black woman? One is on the cover of Playboy and the other is on the cover of National Geographic | 208 | 2.53 | 1.98 |
Initially I wanted only 5 borderline items, however, it became difficult to determine which items would stay and which would go. Eventually, 7 were found to be the most “questionable,” or nearest to sexist without being overtly offensive. Then with another reliability test, it was determined that the 6 items with the best Cronbach’s Alpha score (.874) would be chosen, as marked by **.
Filler Jokes
Joke | N | M | STD |
**I bought some shoes from a drug dealer. I don’t know what he laced them with, but I’ve been tripping all day |
200 | 4.45 | 1.86 |
**What’s the best thing about Switzerland? I don’t know, but the flag is a big plus |
201 | 4.44 | 1.78 |
**A bear walks into a bar and says, “Give me a whiskey and … cola.” “Why the big pause?” asks the bartender. The bear shrugged. “I’m not sure; I was born with them.” |
196 | 4.17 | 1.91 |
**A woman in labor suddenly shouted, “Shouldn’t! Wouldn’t! Couldn’t! Can’t!” “Don’t worry,” said the doctor. “Those are just contractions.” |
193 | 4.05 | 2.03 |
**I Googled “How to start a wildfire.” I got 48,500 matches |
201 | 3.89 | 1.91 |
**The future, the present, and the past walk into a shady bar. Things get tense |
194 | 3.88 | 1.9 |
**What does Charles Dickens keep in his spice rack? The best of thymes, the worst of thymes. |
206 | 3.82 | 1.79 |
**How does Moses make tea? He brews. |
194 | 3.73 | 1.91 |
**Did you hear about the mathematician who’s afraid of negative numbers? He’ll stop at nothing to avoid them |
205 | 3.65 | 1.89 |
**Why don’t scientists trust atoms? Because they make up everything |
206 | 3.64 | 1.77 |
**What did the fish say when it hit its head on a wall? Dam! |
194 | 3.63 | 1.9 |
**A guy was admitted to the hospital with 8 plastic horses in his stomach. His condition is now stable |
200 | 3.6 | 1.85 |
**Where are average things manufactured? The satisfactory |
202 | 3.53 | 1.86 |
**Did you hear about the claustrophobic astronaut? He just needed a little space. |
198 | 3.52 | 1.84 |
What did the tin man say when he got run over by a steamroller? “Curses! Foil again!” |
194 | 3.51 | 2 |
How do you drown a hipster? Throw him in the mainstream. |
190 | 3.47 | 1.89 |
A man tells his doctor, “Doc, help me. I’m addicted to Twitter!” The doctor replies, “Sorry, I don’t follow you…” |
194 | 3.45 | 1.85 |
What do you call a parade of rabbits hopping backward? A receding hare-line |
200 | 3.44 | 1.76 |
This woman said she recognized me from the vegetarian club, but I’d never met herbivore. | 194 | 3.39 | 1.84 |
What sits at the bottom of the sea and twitches? A nervous wreck. |
198 | 3.37 | 1.9 |
Jokes about unemployed people are not funny. They just don’t work |
189 | 3.37 | 1/88 |
What did the bald man exclaim when he received a comb for a present? “Thanks, I’ll never part with it!” |
192 | 3.27 | 1.83 |
Did you hear about the new restaurant called karma? There’s no menu: you get what you deserve |
189 | 3.24 | 1.87 |
Have you heard about the Italian cook with an incurable disease? He pastaway |
192 | 3.21 | 1.9 |
What kind of exercise do lazy people do? Diddly-squats. |
194 | 3.13 | 1.86 |
What happens when you cross a snowman and a vampire? You get a frostbite |
189 | 3.1 | 1.68 |
What do snowmen do in their spare time? Just chill |
201 | 2.98 | 1.7 |
Why did the octopus blush? He’d just seen the bottom of the ocean |
196 | 2.9 | 1.9 |
For the Filler items, I determined to use the top 14 items, based upon their mean humor rating (as marked with **). Another reliability test was run and found that these items had a Cronbach’s Alpha of 0.932.
Discussion
There are a lot of things to unpack in this data set, most of which I haven’t even really approached. Since I plan on using this data in another setting, I think I will continue to explore, poke, and prod it. However, for now, I think it is worth mentioning a few findings.
First off, a completion rate of 35% is rather shocking for me. I know that it is common to have a drop-off in participants (my thesis found that only 10% of initial participants would finish the second part of the experiment), I really haven’t seen something like this happen before, when a short survey (only 50 questions, around 8 minutes to complete) would see such a dramatic amount of individuals fail to complete it. I assume that this comes from the nature of the study. There were quite a few comments to my Reddit links, most of which displayed the disgust or outrage of the content of this survey. These jokes weren’t created by me and were readily available on the internet.
However, as a feminist, I can agree that sadly even the spread of these jokes for the purpose of science can be harmful. After spending a day combing through pages and pages of sexist jokes, trying to find the ones most suited for my study on objectification, I made a comment later to my wife that was out of character and quite frankly misogynist. Just reading these jokes for noble and scientific purposes impacted me and offended my wife. I think she’s rather happy that I’m (almost) done with this experiment.
Another finding of note is that the borderline jokes really didn’t fit into either category. After the fact, when I considered returning the borderline sexist jokes into the filler category, I found that it dramatically reduced the Cronbach’s Alpha scores. And putting these 6 jokes in with the sexist jokes had the same effect. So in essence, these jokes are best in their own category but are designed to provide nuance to the topic of humor.
Most obviously though is the finding that sexist jokes were less humorous than the filler jokes. While I can’t determine this on my own, (or at this time), I assume that there is some sort of bleed-over effect on these jokes. Perhaps the filler jokes become less funny after the participant reads a sexist joke, or the inverse too. Excitement transfer theory states that our emotions from prior experiences (such as arousal) can then impact immediately following experiences. In this way, a really funny joke could make the next joke feel funnier, or a dud could make the next joke feel less funny.
Conclusion
Below is the final scale, which I have dubbed the Sexist Jokes Scale (or SJS). Feel free to use these items as long as you attribute this blog post. Here is also a download link to the Word Document of all of the above tables.
Joke | Type | N | M | STD |
What did one saggy boob say to the other saggy boob? “We better get some support before someone thinks we’re nuts!” |
Sexist | 191 | 3.2 | 1.97 |
What food diminishes a woman’s sex drive by 90%? Wedding cake |
Sexist | 208 | 2.94 | 2.04 |
PMS jokes aren’t funny. Period. | Sexist | 202 | 2.91 | 1.89 |
What do you call a new mom during an earthquake? A milkshake |
Sexist | 191 | 2.85 | 1.85 |
How is a push-up bra like a bag of chips? As soon as you open it, you realize it’s half empty |
Sexist | 195 | 2.81 | 1.86 |
How many feminists does it take to change a lightbulb? None. Feminists can’t change anything. |
Sexist | 188 | 2.73 | 2.1 |
What do you call a girl with an hourglass figure? A waist of time. |
Sexist | 200 | 2.66 | 1.71 |
What’s worse than a male chauvinistic pig? A woman that won’t do what she’s told |
Sexist | 198 | 2.13 | 1.68 |
One day three women went for a job interview. The man interviewing them posed all three the same question. What would you do if you found an extra €50 in on your paycheck that you shouldn’t have received? The first one said, “I’d give it back as it wasn’t mine and I wasn’t entitled to it.” When he asked the second one she replied, “I’d give it to Charity.” When he asked the third one, she was more honest and she said, “I’d keep it for myself and go out for a drink.” Which one of the three women got the job? The one with the biggest boobs! | Sexist | 197 | 2.11 | 1.71 |
Intelligent women want to be complimented on their intellect. But let’s be real, they wanna be skinny bitches, too. | Sexist | 190 | 1.89 | 1.55 |
Why was Cinderella kicked off the soccer team? She always ran away from the ball |
Filler/ Sexist |
185 | 3.36 | 1.71 |
They found a little hole in the wall of the women’s soccer team locker room. Policemen are looking into it now | Filler/ Sexist | 189 | 3.15 | 1.96 |
What did E.T.’s mother say to him when he got home? “Where on Earth have you been?!” | Filler/ Sexist | 187 | 3.13 | 1.82 |
What would you call a female magician in the desert? A sandwich |
Filler/ Sexist | 201 | 2.93 | 1.99 |
Why do mathematicians tend to marry larger women? Because they like curves | Filler/ Sexist | 187 | 2.73 | 1.64 |
What’s the difference between a naked white woman and a naked black woman? One is on the cover of Playboy and the other is on the cover of National Geographic | Sexist/ Racist | 208 | 2.53 | 1.98 |
I bought some shoes from a drug dealer. I don’t know what he laced them with, but I’ve been tripping all day |
Filler | 200 | 4.45 | 1.86 |
What’s the best thing about Switzerland? I don’t know, but the flag is a big plus |
Filler | 201 | 4.44 | 1.78 |
A bear walks into a bar and says, “Give me a whiskey and … cola.” “Why the big pause?” asks the bartender. The bear shrugged. “I’m not sure; I was born with them.” |
Filler | 196 | 4.17 | 1.91 |
A woman in labor suddenly shouted, “Shouldn’t! Wouldn’t! Couldn’t! Can’t!” “Don’t worry,” said the doctor. “Those are just contractions.” |
Filler | 193 | 4.05 | 2.03 |
I Googled “How to start a wildfire.” I got 48,500 matches |
Filler | 201 | 3.89 | 1.91 |
The future, the present, and the past walk into a shady bar. Things get tense |
Filler | 194 | 3.88 | 1.9 |
What does Charles Dickens keep in his spice rack? The best of thymes, the worst of thymes. |
Filler | 206 | 3.82 | 1.79 |
How does Moses make tea? He brews. |
Filler | 194 | 3.73 | 1.91 |
Did you hear about the mathematician who’s afraid of negative numbers? He’ll stop at nothing to avoid them |
Filler | 205 | 3.65 | 1.89 |
Why don’t scientists trust atoms? Because they make up everything |
Filler | 206 | 3.64 | 1.77 |
What did the fish say when it hit its head on a wall? Dam! |
Filler | 194 | 3.63 | 1.9 |
A guy was admitted to the hospital with 8 plastic horses in his stomach. His condition is now stable |
Filler | 200 | 3.6 | 1.85 |
Where are average things manufactured? The satisfactory |
Filler | 202 | 3.53 | 1.86 |
Did you hear about the claustrophobic astronaut? He just needed a little space. |
Filler | 198 | 3.52 | 1.84 |